guss

CITRÖEN | C4 CACTUS
BETC HAVAS
2022



THE CUBE

We put out an S.O.S. on behalf of the “nerds” of Hawkins, directly urging the biggest fans to help them.

Citröen hadn't had a new model released in Brazil for years. So we decided to bring back its most iconic classic: the C4 Cactus. With a national release, we proved they didn't need a new car. Because even being the same model, Being Original is Irresistible. Making the car into a classic again, winning Brazil's award for best car to buy in 2022.
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2018 —’26

all rts. res.

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